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Mixed Greens
Mixed Greens, an artist management agency in New York City, sells contemporary art by emerging artists. Media Farm created an online catalogue and commerce engine to promote and sell the work of over thirty artists.
Web Site
Commerce Application
Content Management System
"The Mixed Greens CMS streamlines our workflow and makes the work go faster. I design pages, our editor inputs copy, and we preview it together before it goes live. It's so easy to make links, rollovers and changes. When I started working at Mixed Greens, I picked it up immediately, without any training. I love that it allows me to focus on being a designer, not a content publisher."
Michael Greenblatt
Designer
hello world.
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Content Management System
With a new Web site and commerce engine in place, Mixed Greens needed to streamline their workflow and reduce the overall operating budget by bringing site maintenance in-house. After evaluating several off-the-shelf products, they turned to Media Farm to build a custom publishing tool.
Streamlined Workflow
First, we studied Mixed Greens' internal processes and developed a system to map onto their existing work flow. The custom tool was designed with multiple user levels and tiered approval to support and streamline internal operations. Media Farm also designed and built a WYSIWYG editor with easy-to-use drag and drop layout features, empowering Mixed Greens' non-technical graphic designers with the ability to design custom layouts and deploy content through a graphic interface-without ever having to write a single line of code.

System Integration
We also designed and developed technology that connects Mixed Greens' in-house contact management database with the Web site, turning a disparate infrastructure into a streamlined, single system. With this technology, Mixed Greens has been able to keep their systems centralized, doing in five minutes what used to take days.

Benefits
  • Publishing workflow is streamlined and centralized.
  • Mixed Greens content developers and managers save time and money by taking site maintenance in-house.
  • Non-technical editors update site content.
  • Integration with contact management database creates efficiency.
Technology
  • Java, Java Servlets
  • HTML, DHTML, JavaScript
Services
To deliver this Web Site, we provided the following services:

  • User research
  • Information architecture
  • Content strategy
  • Visual design
  • System architecture and design
  • System integration
  • Implementation (presentation, logic and data layers)
  • Quality assurance testing
  • Technical research
  • Project management
More of Our Solutions
Read about Content Management Systems we’ve built for other clients:
NYU Undergraduate Admissions
NYU's School of Continuing and Professional Studies
Lenox Hill Hospital, Public Web Site
National Center on Education and the Economy
Are you ready to extend your brand and reach customers in a new way? Call us at (212) 255-1060 or send an email.
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