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NYU's School of Continuing and Professional Studies
The School of Continuing and Professional Studies (SCPS) at New York University (NYU) is one of the largest continuing education programs in the world, offering over 2,500 courses. The school wanted to find innovative ways to use the Web to increase enrollment and revenue, and to support their marketing efforts.
Web Site
Commerce Application
Content Management System
Email Management Tool
Marketing Solution
"Things are much better with our new CMS. Data is cleaner, everything is integrated and it all relates. It set up a workflow for us, with content going through several stages of approval before it goes live. Fixing typos and content errors—like an incorrect event date or a broken link—on the live site used to take 24 hours. Now I can do it on the spot, instantly. It gives me great control as a content manager. "
David Slotnick
Content Manager
hello world.
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Content Management System
SCPS administrators used to have to wait 24 hours to publish content to their Web site. Now, with a new database-driven site and Content Management System (CMS), content managers are able to update any text on a moment's notice.
Workflow
Different types of user accounts were created in the CMS for various levels of access, which provides flexibility for the SCPS staff. Content is moved through a series of stages, and the administrator can see the publish date, title, creator, last date modified and current status of every record. Users can search for records by keywords, sort records by category, and store and maintain records of content updates.

Benefits
  • Now SCPS administrators can quickly publicize new news items and course listings, posting up-to-the-minute information as quickly as it happens.
  • Dynamic content is stored in a database, which makes it easy to maintain.
  • Success rate of marketing and advertising campaigns is easy to measure and track.
Technology
  • Java, Java Servlets, EJBs, J2EE Technology
  • Apache Web Server
  • ATG Dynamo Application Server
  • Oracle Database Server
  • XHTML, JavaScript
Services
To deliver this Web Site, we provided the following services:

  • Information architecture
  • Visual design
  • System architecture and design
  • System integration
  • Implementation (presentation, logic and data layers)
  • Quality assurance testing
  • Technical research
  • Project management
More of Our Solutions
Read about Content Management Systems we’ve built for other clients:
Lenox Hill Hospital, Public Web Site
Mixed Greens
NYU Undergraduate Admissions
National Center on Education and the Economy
Are you ready to extend your brand and reach customers in a new way? Call us at (212) 255-1060 or send an email.
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