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Web Site
New York University's Undergraduate Admissions office receives tens of thousands of applications each year from all over the world. They needed a Web site to convey important admissions information and instructions in a way that was simple and intuitive for students from a wide range of backgrounds.
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User Research
Although the school had an existing Web site, through user research we found that it was difficult for students to find information there. The navigation and layout of the page prevented people from finding even basic information, which led to a high volume of phone and e-mail inquiries to the school.
Information Architecture and Design
After the research phase, we reconfigured the site's information about the application process from a text-heavy presentation into a numbered list for easy reference. Students can even download a PDF version of the process to use as a handy checklist. Now, at a glance users can see the major steps in applying to the school and then click into a section if they need more information.
Rather than repeating information that can be found elsewhere, the site offers useful links to specific areas of NYU's main site, as well as Web sites for organizations that offer tests and financial aid information.
Elegant graphic design reflects the school's firmly established reputation as a premier academic institution, and its simplicity has a broad appeal to students in many different demographic groups.
Brand Identity
NYU wanted the Web site to clearly address the true spirit and unique culture found on their urban campus. Images of real students reflect the multi-cultural student population, and portray some of the many activities that make NYU's campus unique, from the hustle and bustle of Washington Square Park and Greenwich Village to the intimate settings of classrooms where students and teachers engage in lively discussions and debates.
Benefits
- Students find the information they need quickly, without having to call the school.
- A downloadable checklist makes it easy to apply to NYU.
- NYU's Admissions Office can focus more on its primary responsibilities—reviewing and admitting students—and less on administrative tasks.
Technology
- Apache Web Server
- PHP
- MySQL Database Server
- XHTML, JavaScript
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Services
To deliver this Web Site, we provided the following services:
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- Information architecture
- Content strategy
- Copywriting
- Visual design
- Brand strategy
- System architecture and design
- Implementation (presentation, logic and data layers)
- Quality assurance testing
- Technical research
- Project management
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More of Our Solutions
Read about Web Sites we’ve built for other clients: |
| Cityfeet |
| NYU's School of Continuing and Professional Studies |
| Rubin Museum of Art |
| National Center on Education and the Economy |
| Mixed Greens |
| Lenox Hill Hospital, Public Web Site |
| Isamu Noguchi Garden Museum |
| American Museum of Natural History |
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View Site
http://admissions.nyu.edu |
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