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| Our design approach is holistic and collaborative. We don't think of design as window dressing or decoration, we think of it as the thoughtful creation of an application as a complete system. |
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| That's why we offer a full range of services in design, technology and project management to industry leaders who want to use technology to expand their business. Incorporating business, human and technical factors ensures that your vision is carried from project inception through implementation. Experienced designers and technologists work together with a shared understanding and purpose: to create an application that is highly functional, so that the user's experience with it is logical, intuitive and pleasurable. |
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User Experience
User experience involves every visible point of contact with your audience. The user experience team ensures that the visual design, information and content components are on-brand and synchronized with offline initiatives, to meet and exceed audience expectations and desires. It includes:
- Creative direction
- User research
- Information architecture
- Content strategy
- Copywriting
- Visual design
- Brand strategy
- Visual quality assurance
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Technology
We develop on a range of platforms, depending on your project requirements, delivering the most appropriate technology solution for your needs. The work is fully documented in project specifications and diagrams, and created using open source software and programming languages to ensure that the system grows with your business. Specific services are:
- Technical research
- Requirements analysis
- System architecture and design
- System integration
- Implementation (presentation, logic and data layer)
- Quality assurance testing
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Project Management
All project issues are managed through a single point of contact, to ensure focus and commitment to project goals and objectives, requirements, deadlines, as well as:
- Risk analysis
- Budget tracking
- Communications
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Marketing
We are experienced at developing strategies that drive traffic to sites.
- Search engine placement strategy
- Web log analysis
- Creating online destinations that integrate with offline initiatives
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Our technical team has extensive expertise in a broad range of industry standard technologies:
Front-end
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| • | HTML, XHTML, DHTML |
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| • | JavaScript, VBScript |
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| • | CSS |
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| • | Director, Flash and ActionScript |
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| • | Quicktime, Real Media and other video editing tools |
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| • | DVD design and production |
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Servers and Middleware
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| • | Java, Java Servlets, JSP, EJB, J2EE Technology |
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| • | ASP, PHP, Perl, XML, XSLT |
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| • | Apache, IIS (Windows 2000 Server) Web Servers |
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| • | ATG Dynamo, Caucho Resin, ColdFusion, JBoss, Tomcat, WebLogic, WebSphere Application Servers |
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| • | Unix, Windows, Linux, and Mac OSX server platforms |
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Databases
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| • | Oracle, MySQL, PostgreSQL, MS SQL database servers |
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| We'll bring focus to your vision. Call (212) 255 - 1060, or send us an email. |
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